Tuesday, July 13, 2010

Should you advertise with classified and print advertising? Absolutely.

Here's my latest article that appeared in the MargateNews. Would love your comments!

Should you advertise with classified and print advertising? Absolutely.

What’s the greatest advantage of marketing with classified ads, instant results, or at least that’s what you hope to accomplish. Someone sees your ad listed or clicks on a button on a website advertising your products or services and they are immediately given information on your services and shown how you can help them. It’s especially beneficial if they are experiencing a real need at that time. It’s a great way to connect with your potential client and often in a very affordable means.

So how can you best ensure it works? Simple. Do your research before you spend any money. Check to see if those businesses already advertising are frequent advertisers. Most people will advertise repeatedly if it’s producing results.

Know your target audience and make sure that those are the people who will be seeing your ad. For example, it’s doubtful that you will be able to sell expensive season tickets to a sports event to brand new moms. However, those same tickets would quickly go on a sports site or a sports publication.

When placing classified ads, use the same ad or similar words repeatedly. You want people to become familiar with you and if you are constantly changing the ads, that won’t happen. Now this isn’t to say you have to use the same ad or button FOREVER, but you get the drift.

If you are using button ads, make sure they stand out and are visually appealing to your audience. Don’t go overboard here, but make sure if they have an entire site full of buttons they are drawn to yours. See if they have the option for rotating buttons. That way you can add more content into your ads and often more complete contact information.

Track your ads so you know which ones are working. Ask clients where they saw your ad or put something in the ad that would distinguish it from the others. Don’t totally disregard a paper if your initial response isn’t what you expected. Remember it often will take a few times for people to make the commitment.

See how easy it is to get publicity. Until next time .. enjoy your marketing!

Diana Ennen is the president of VirtualWordPublishing.com specializing in PR and Marketing. Want to jumpstart your marketing, contact her today!

Thursday, June 17, 2010

Publicity VA Summer Success Series

Sign up Now!!!

As you know, I'm Diana Ennen of Virtual Word Publishing, www.virtualwordpublishing.com. I've been specializing in publicity and marketing for 25 years. I've gotten myself and my clients in every media imaginable and continue to do this. One of the things I hear so often, especially in this economy, is that PR is the first to go for a company. They just can't afford it.

Well, here's your solution. You can have me do your PR for you (which I'd love to do!), or you can learn how to do it yourself. This Publicity VA Summer Success Series is perfect to provide you the tools you need to succeed to pitch the media, write press releases and articles and distribute them out, learn social media ins and outs, etc.

Also, for virtual assistants who want to specialize in this, it's perfect. You can apply these techniques for your business and get more clients and also add this to your services.

Here's the details.

It started with a free call - 5 ways to get more PR, 3 pitching secrets & mistakes made in getting PR. Here's the audio from that.

Then on June 22nd we have our First Official Call.

Session #1 -- You need a marketing plan. Steps to build your marketing plan and decide what would work best for your particular business (and why) (June 22nd) 2:00 EST

Session #2 - How to write articles, press releases, blogs, etc., that work and get you and your clients on Google's First Page. (Including some SEO secrets.) (June 29th, 2:00 EST)

Session #3 - Pitching the Media - Do's and Don'ts for Success. What to pitch makes all the difference. I'll show you how to pitch. What to do ... What not to do. Pitching HARO and Profnet - (July 6th 2:00 EST)

Session #4 - Social Media / Social Book Marketing / Etc. How to use it for your success. (July 13th, 2:00 EST)

Session #5 - Review of your media. Questions & Answers - (July 20th, 2:00 EST)

All of this and MORE for only $99.00 (Special rate through June 20, 69th)

Publicity VA Success Series

Wednesday, June 16, 2010

Publicity VA Summer Success Series

Have you ever read a great press release and wondered how it is done? Or perhaps you’ve seen an author comment on how their books started selling and thought, what did they do to achieve that success? The answer is simple. They teamed up with a publicity virtual assistant who is handling all their PR and Marketing. That’s right! A publicity virtual assistant is the one who is helping them get more PR by writing and sending out all those press releases, taking over social media campaign, setting up and maintaining book blog tours, and pitching the media. I bet you wish you had one right now!

Fortunately Virtual Word Publishing, http://www.virtualwordpublishing.com is proud to offer the Publicity Virtual Assistant Summer Success Series. The series is intended to help virtual assistants master their publicity skills so they can offer that niche to clients, but it’s also a great resource for those that want to learn how to get more publicity on their own. The series will cover how to write articles, press releases and blogs, how to pitch to the media, master social networking for your marketing campaign, and so much more. The program will also offer insights into how a publicity virtual assistant can be a valuable and affordable addition to your business.

The classes will be held for the next 5 Tuesdays at 2:00 P.M. EST and all classes are recorded so you can download and listen at your convenience. As a bonus you can now receive the audio to the free call that discussed 5 ways to get more PR, 3 secrets to pitching the media and mistakes often made in getting PR. Simply contact Diana Ennen at Diana@virtualwordpublishing.com for that recording. All of this and more for just $99.00. (Early bird special for $69.00 ends June 20th.)

Diana Ennen, President of Virtual Word Publishing, will be teaching the classes. Ennen specializes in publicity and marketing and has appeared or gotten her clients in such major media as USA Today, Woman’s World, Fox News, CNN Radio, Reader’s Digest. Entrepreneur, Forbes, and so many more. Ennen is also available to handle your PR campaigns if you’d prefer to let a pro take over.

If you need help with your PR Campaign and want to learn how to write killer press releases, articles, and blogs, then sign up now. For more information contact Ennen at Virtual Word Publishing http://tinyurl.com/23h48nr or email her at diana@virtualwordpublishing.com.